The First Time

I’ve never been good with wheels.

I spent the majority of my life playing sports (soccer & skiing) at a competitive level, and before I was about to truly hit the prime peak of becoming pretty fantastic at those sports, my knees told me they’ve had enough. I was about 13 years old when it first happened. I was rollerblading down my driveway when my right knee dislocated and I went face first into the pavement. The pain was unbearable. You could hear me screaming two towns over. I haven’t been back in a pair of skates since.

Except mine were lime green.

In my attempts to get over my fear of wheels and my knee dislocating again, I took on skateboarding. I was shaky and uneasy the entire time. I didn’t ever feel like I was in control of the board and found it difficult to work my way around corners. A few years ago, a friend introduced me to the world of longboarding. I stared in disbelief – it’s a longer board, bigger and nicer wheels, and trucks that look like they can actually move. I watched my friend as he boarded up and down the street with ease and grace.

I immediately thought that it would be easy for me too. I jumped on the board and used my foot to start the momentum – just like a skateboard. I could feel the difference in the board itself – it just seemed to work better underneath my feet. I was in control. It reminded me of a combination of skiing, snowboarding, and surfing all at once and on pavement. The ride was smooth feeling and my heart pumped as I worked up cardio to keep speed. Of course, I made sure to apply the appropriate safety gear, complete with knee pads and brace to stave off another injury and helmet, since my head is a pretty important part of me. I was no stranger to the elements of staying safe when trying a new sport.

Being on the board was exhilarating. I carved up and down the street at a speed I wasn’t sure was even possible. Keeping my feet on the edge allowed for more of an ability to carve and take some nice, big turns and corners (because I was no where ready to take a short-turn just yet). As I grew more comfortable and confident on the board, I was hooked within two hours of riding for the first time.

If I can get on a longboard and be comfortable, I encourage anyone and everyone to give it a try. Not only is it beneficial to your health and can get you to shorter distances faster than walking, it is also a fun recreational experience – as long as you have the right safety gear.

Get out there and longboard!

– Amber Bordun


Why Longboards Will Save Your Company

Save over $1,000 dollars or more per employee, by investing $50 per employee. 

First and foremost, I have been in the longboard business for over a year now and I must say: it’s competitive niche. I’ve tracked over 76 companies involved in the longboard trade. With thousands of options and people are missing the point.

Why Consider Longboards for your Team?

Rarely discussed are the corporate/organization benefits of longboards.

What affect does longboarding have on your business?

1. Health. Companies with longboarders as employees are literally healthier. There’s no other way around the fact that longboarding contributes to health in 2 ways. First, longboarding encourages us to use a less energy intensive form of transportation, that has the dual benefit of providing exercise.

But wait, isn’t walking more cost-effective than longboarding?

Absolutely not. Think about it- wheels versus feet. While it does take some energy to manufacturer, distribute and market longboards, and it takes energy to use them, there is a payback, because of 3 main factors.

Time spent in transportation – This is an easy one. Longboarding is about 6 times faster than walking. You probably walk most everywhere if you live downtown. Count up the trips per day. Estimate the time per trip. Multiply by the amount of days you leave the house. The fact is, if you use public transportation, you typically have 4 independent period of walking.

A 1-destination trip by transit = 4 walks:

Home Transit Hub Destination Transit Hub Home.

Now, that’s assuming you aren’t a student travelling between multiple classes, in which case you’d likely have upwards of 10+ trips per day           . While each trip may only account for a couple minutes or more, your walking adds up.  By longboarding, you reduce the total surface contact with the ground (and total friction), allowing you to go farther with the same amount of energy. On hot days, you spend less time in the sun, because your total trip time is lowered. Not to mention, you catch a breeze, rather than a sunburn.

 →Home Transit Hub  → Destination → Transit Hub Home . If in normally take you 6 minutes to walk, it will take you 1 to longboard. 

The fact that you’re exercising is actually an added bonus. If you currently get your work out fix elsewhere, serious consider combining transit and fitness. It’s a matter of killing two birds with one stone, so to speak.

1.B. Abs. We all want them. There’s a fitness industry with all kinds of products you’ll rarely use or bother to take out of storage. On a longboard, you can literally get places with your abs, using a move called “Pumping” the longboard. Basically, what you do is fix you feet in place, and try to twist the board around an imaginary center point in the middle of the longboard, while moving in a forward trajectory. If you’re twisting around the center point, your front leg will be applying pressure in the opposite direction as you back foot. Keep that in mind when trying to pump. Your aim should be to create a wave around your direction.

2. Energy. Healthier employees are more productive because they have more energy. They don’t need to turn to stimulants such as coffee or cola, which drain your body of vitamins. I think the evidence is conclusive – living an active livestyle increase your lifespan. It fights depression. It builds self esteem. These qualities in any individual directly translate to our ability to tackle problems in our work and personal life.

3. Sleep. Employees who longboard to get to work have more time to sleep in. Sleep is a wonder drug. It improve productivity, friendliness, and our ability to cope with difficult situations.

4. Stellar R.O.I. Longboards have an extremly high economic payback (ROI). If you value your time, compare the time you save with the base price of a longboard. I save roughly 300 hours per year, or about $9000 worth of time at $30/hour. Now, that time won’t literally turn into $9000, however, with an extra 300 hours at your disposal, it could turn into a whole lot more. When you factor in the cost of health-care in many regions, this really is a small price to pay for preventative care. Heart surgery, liposuction, and many other therapies are expensive for both the patient, the insurance provider and the company paying the premiums. Preventative care will likely be cheaper by a factor of 50 or more as employees age without exercise.

Productivity Gains: $1,000 – $10,000 per year

Time Gains: 50 – 500+  hours per year

Incentive Gains: (Varies)

Health Gains: ($2,000 – $20,000 over a decade)

Morale Gains: (Intangible)

There are many more benefits to longboarding which you many value in dollars, such as creating a ‘fun’ or ‘youthful’ work culture, attracting new recruits. Longboards are a great way to target specific demographics for lifestyle products.

5. Incentives. Longboards can incentivize your team to hit a sales target, a development target, a fundraising target, or any other explicit goal you want to set. Instead of a gift-card, why not give a product that delivers long-term benefit for the organization and the individual.

6. Personal/Corporate Expression. Longboards, like fashion, give us another medium to express ourselves. Designs are fully customizable. Again, if used as a reward and incentive for your team, this can do wonders to morale. Corporate or organizational branding is simply another potential benefit that won’t cost you much more, especially with your group discount.

7. Event Marketing. Longboards make excellent marketing tools! Do you want your brand reps to reach farther? Do you want them to interact with the public more actively? Longboards can help!

8. Operations. Eliminate bottlenecks! If you’re running a business that depends on a critical supply, sometimes you need to send a runner out to get that input. Reach a farther distance in a shorter period of time.

9. Human Resources. Longboards make great incentives for recruiting your dream team. Non-cash incentives are intrinsically worth more, because the perceived benefit is a multiple of the unit cost to your organization.

10. Email me at Tell me a little bit about your organization, and I’d be happy to put together a proposal. As the owner and manager of, I will put together a proposal for your organization that will SAVE you a WAD of Cash$$$ !

Plunder Ventures is Looking for Talent Partners

Hi folks!

As we gear up to launch our flagship Venture, we are planning video-shoots. Want to be a part of Plunder?

We’re looking for super-talented individuals looking to partner with a savvy sales and marketing agency.

Land Ho!

Join us! Please fill out the following application.

Indredible Tip for Getting Things Done: One simple question that will change your life.

“I wish I knew how I could stop procrastinating!”  One of my intern ninjas said to me. Do you ever wish you got more done?

I used to struggle with procrastination in highschool, but since I founded Plunder Ventures, I’ve had a little extra motivation to nip bad habits in the bud.

In every situation where you’re thinking of taking the easy way out, say by out taking a break, doing an easier (yet meaningless) alternative task, stoping for a while, getting mad or upset, discussing it with friends and family who have no constructive input to offer, or in any other way putting off a task off until the future.

Try to catch yourself making excuses.  Ask yourself the following questions to see if there’s actually a case for procrastinating:

1. Will it take longer to do, or think about?

Longer to think about?JUST DO IT. Putting it off will only make it take longer, so if you really don’t want to do it, but it needs to be done, get it over with and you’ll greatly be better off in the long run.

Longer to do? Ask yourself question 2.

2.  When is the next time you will have the opportunity to do it?

Soon? Maybe you should just get it over with and do something else next time. Or maybe it’s not as important as something else you’re procrastinating that you can’t do so frequently.

In a while? Some things are better done now (IN THE PRESENT), because you might not have another present opportunity to do it again for a long time. In this case, you’d better do it, because next time may not be for a while. And a while, is something that NOBODY has to waste.

I dunno? JUST DO IT. Who knows, this may be your last chance to EVER write that once in a life time idea down.

Never? JUST DO IT! This is probably your last chance, so don’t waste time regretting not doing it later (guys, that’s why you kiss the girl when you have the chance to)

3. Will you procrastinate next time too?

This is when you have to get honest with yourself. If yes, maybe you should JUST DO IT ALREADY!!!!

4. No? Why not…? Could I prove it to Tristan? Think back at the last 5 times you were in this situation. Did you put it off then? Do you wish you hadden’t?

There’s a saying- the best time to plant a tree is 20 years ago. The next best time is today. Do it.

The same goes with setting a positive habit, kicking a bad one. Convinced that you’re not going to put it off next time? 

5. And why is that any different than this time?

Ah, so there’s something else you have to do…

6. Are you actually going to do it?

If yes… GREAT! Go do it!

If no… GREAT! Go do that other thing you were putting off!


7. And if the first 6 didn’t stop you, ask yourself this for one final blow. Wouldn’t you rather be doing some else next time?

Love in Numbers and Everything

I was having a conversation today with a friend of mine regarding his irrational relationship.

I told him that he was in a √2 type of situation. How successful you are in a relationship, has a lot to do with the people who are involved in it.

Numbers have more to do with the so called “soft” sciences than you might think. I’ll get back to √2 in a moment.

How we see ourselves and how we perceive ourselves determines how we determine our own self worth. Self-worth, often referred to as self-esteem, involves all the moments we have with ourselves that influence our perception of whether or not we are good at something or not.

In other words, as an individual, do you feel like a 1? Do you feel like a 10? Do you feel like a 0?

Well, if you feel like a 1, then you’re most like going to behave like a 1. If you feel like a 0, you’re going to act like a 0.

What’s important about numbers, is to remember that they don’t mean anything, unless we are describing something with it. So, when I describe the number of leprechauns in the room, 0 is a disappointing number to hear. A different interpretation occurs when describing sleeping as a 0 type of situation. What’s important to remember though, is that numbers behave the SAME across different mediums, which is why we can use them to describe even abstract concepts.

Now, in figuring out the outcome of the relationship, we may need more information. However, usually we don’t, since our instincts are pretty damn good about these sorts of things.


Root 2 is an infinite spiral down into nothingness.

1 + 1 = 2 – Rational Argument, but only when describing the number of people in the relationship. Does very little when looking at the overall costs & benefits of the relationship. In fact- 1 +1 =2 means that both people have decide what they are, and aren’t learning from each other.

5 Trillion ^2 *2 …

When considering the value of the relationship, it’s important to realize that every successful relationship must be designed for mutual self gain in order for both parties to reap the rewards of the relationship, and sustain the motivation to continue the effort involved in maintaining the relationship.

The cells in your body are a prime example of a case where the product of their interaction and inter-connectedness, the entire community becomes more successful. A cell on its own doesn’t do much, but as part of a human being, it can change the world.

Now, because some of those cells are specialized for processing electrical signals, and because some of those cells process signals into patterns call “thoughts” and because other cells can turn those thoughts into words, phrases, and ideas, there are far more combinations than there are cells. The interactions between the nodes in the network, creates and refines the information such that the total interactions can produce outcomes on unimaginable scales.

So ask yourself. Is your relationship existentially rational (1 + 1 = 2) but irrational in attitudes and outcomes?

Do you fall victim to conversations that consume your time and energy that keep you in circles?

Do you constantly search for a situation to resolve itself, but it never does?

If so, you’re in a √2 situation.

The fact that sometimes, things just spiral endlessly into nothingness, and that not all things can be neatly resolved, is evidenced mathematically, and in our day to day lives.

There are worse places to be than √2. At least you’re not in an abusive relationship. Hopefully, your partner is not stealing from you, neglecting you, mouching off you, consuming you, delaying you, distracting you or physically harming you. But you are in a spiral of nothingness, so get out! Now!

Find a partner who can build off your ideas. Find someone who’s close- not necessarily geographically- but in mindset, attitude, objectives – but not too close that you are the same. People who are too similar often end up in √2 situations, because they can’t build of each others ideas with new inputs, become complacent with the same old ideas, and even encourage each others’ weaknesses.












Great Conversation

Hey guys. I found this on StumbleUpon, and it really fascinated me. 5 minutes well spent.

Revamping Plunder Ventures

Hey all,

It’s been a while since I’ve blogged here. For information about, please contact, or visit Tristan’s personal blog at


Seuss Video

Good morning! I found this on facebook, and if you’re a Dr. Seuss fan, it’s a must-watch. A great ‘kick-me-up’ motivator. Dr. Seuss: what a genius.

Plunder Ventures is now hiring!

I’m pleased to annonce another round of successful intern interviews for Plunder Ventures! If you are still interested in interviewing for any of our available intern positions, please email me your resumé/cover letter/portfolio and I’d be happy to interview you sometime in the next few weeks.

As Plunder Ventures grows, (and we are growing quite rapidly), we will need a constant supply of skills and talent. So keep up the good work, and send your applications to:

Check out our recruitment packages online via the following links:

We will be hiring 100+ positions in sales, marketing and other deparments over the course of 2012. In the case that we are all sucked into a giant black hole, due to events predicted centuries ago by Oompa-Loompas, all positions will be suspended. 

Merry holidays! 😉


Hey everyone. Your emails, phone calls and voice mails are important to me! Plunder Ventures is swamped with work! We are in the process of upgrading our database system to enhance our business modelling capabilities, reducing time it will take us to approve business transactions, as well as increasing our staff. It almost feels like I’m going to walk the plank with the impending rush on these deals. We should be able to process the backlog soon with the new systems soon.

Bare with me while we upgrade, and look out for the launch of in 2012. And yes, humanity will change forever.

Thanks 🙂

– Tristan Parlette, Founder & CEO, Plunder Ventures