Monthly Archives: September 2011

Toronto Boardmeet 2011 Video!

Finally, the day that I actually get around to posting video from the meet is here! Yay, we can all rejoice in seeing 900 longboarders zoom by! Enjoy. ūüėČ




Toronto Board Meet 2011- More Popular than Jesus in the City!

On Saturday, September 9th, I attended the 2011 Toronto Boardmeet. The Boardmeet is an absolutely massive congregation of longboarders.

The total¬†attendance¬†was more than double what it was last year. From the counts I’ve heard, this years numbers topped 900 longboarders! That’s over double last year’s showing of over 400.

The route began at St. Clair and Yonge at David Belfour Park. View Toronto Boardmeet Route 2011 in google maps for the exact route we took!

As always, I’ve uploaded large pics and scaled them down.¬†Feel free to right click to view the pics bigger and in more detail!

Boardmeet Gathering at David Balflour Park

Nos Energy Drink Truck

Nos Fuels Longboarders?

Time for trouble.

The Longboard Mob Approaches

Calinescu and Others Lead the Pack

Boarding down Yonge Street.

Down we go!

May have exaggerated the lighting on this one for added epicness.

Over 900 longboarders stopped traffic along Bloor St.

Gathering from the Stature's Perspective

  for Jesus in the City Paled in Comparison to the Boardmeet

A Glimpse of the Turnout at Queen's Park

Tons of girls at this years meet. Could I grab your number real quick?

Longboarding is an all-ages sport!

Longboarding down University Avenue. Sorry Cars! (Longboarders please note and appreciate the insincerity in that apology)

Phew, finally made it to Nathan Phillips Square. Time for a head count!

This may take a while. Line up. All of you.

... I said ALL OF YOU!!!!!

Time to mess up King Street's day!

Time to live it up in Kensington! Lovin' the longboard circle around the kiddie pool!

Thanks to everyone who came out to show their support for this awesome pass-time of ours. And a special thanks to the organizers, because without them, this wouldn’t be possible!

– Tristan Parlette, Cheif Executive Longboarder @ Plunder Ventures &



Plunder Ventures is Designing a Longboard Brand!

Let’s just call the customer Mr. Confidential for now, but I assure you, this is completely real. We’ve set up the significant distribution on this deal and we’re working to come up with ideas. Lots of ideas. But our ideas aren’t good enough! We need your help in getting the ball rolling on some new¬†paradigms, and to give us feedback on the designs people suggest while responding to this post.

What We Need From You

Design Ideas Рcomment on this post or send ideas to

Design Opinions – indicate your interest in evaluating ideas

Designs – Do you have a design that would work perfectly? Read on!

Raised Boards Queens Park Toronto Board Meet

Longboarders at Queens Park, Toronto

What’s Important:

  • Safety
  • A great ride
  • Something that’s differentiated, that people will want ‘just cause’
  • Undeniably cool looking products
  • Your creativity!

We Can Control:

  • Deck Shape– Don’t be fooled by the picture above, we aren’t stuck with a pintail shape.
  • Materials– We will likely be working with moulded & cut plywood, unless you can convince us otherwise.
  • Components¬†
  • Graphics on the back
  • Wood Colour
  • Grip-Tape Placement & Cut

Target Market Insights

  • Males are traditionally 75% of the end-users, and females 25%
  • (That means that likely 75% or more of skater parents are Dads)
  • Parents – Christmas Shopping for youth aged 9- 14
  • Parents – Christmas Shopping for youth aged 15- 19
  • Parents – Christmas Shopping for youth aged 19- 24

*** Scroll down for Timeline

A great father-son activity.

Skater Dad Enjoys a Day of Longboarding with his Son.


Ideation- Internal Ideas: Work out internal costs & constraints, try to gauge what the various stakeholders think they want.
Week 1: August 25th РAugust 31th. 
Ideation- External Ideas: Get forum input, artistic community ideas, blog & stumble upon input. 
September 1st 2011 – Septeber 6th 2011
Design Selection & Development: Share responses & submissions and ask the communities for feedback and preferences.
Week 4: September 7th 2011 РSeptember 14th 2011
Design Finalization: Choose final designs and submit them to our manufacturing partners to be turned into official SKUs with manufacturing that can be scaled to demand.
September 14th – October 1st

Product Launch: Mid October 2011The earliest that product will be available for sale. 

And you may be wondering, “why would you design a longboard brand to launch in the winter?” Simple! We’re making it a longboarder’s Christmas this year! Ho ho hope to hear your ideas ūüôā


Submit any ideas in the comments or to the email below.

Send your design idea with your name, phone number, and location (country, state/province, city) to

And as always, make sure to check out: !