Monthly Archives: July 2012

The First Time

I’ve never been good with wheels.

I spent the majority of my life playing sports (soccer & skiing) at a competitive level, and before I was about to truly hit the prime peak of becoming pretty fantastic at those sports, my knees told me they’ve had enough. I was about 13 years old when it first happened. I was rollerblading down my driveway when my right knee dislocated and I went face first into the pavement. The pain was unbearable. You could hear me screaming two towns over. I haven’t been back in a pair of skates since.

Except mine were lime green.

In my attempts to get over my fear of wheels and my knee dislocating again, I took on skateboarding. I was shaky and uneasy the entire time. I didn’t ever feel like I was in control of the board and found it difficult to work my way around corners. A few years ago, a friend introduced me to the world of longboarding. I stared in disbelief – it’s a longer board, bigger and nicer wheels, and trucks that look like they can actually move. I watched my friend as he boarded up and down the street with ease and grace.

I immediately thought that it would be easy for me too. I jumped on the board and used my foot to start the momentum – just like a skateboard. I could feel the difference in the board itself – it just seemed to work better underneath my feet. I was in control. It reminded me of a combination of skiing, snowboarding, and surfing all at once and on pavement. The ride was smooth feeling and my heart pumped as I worked up cardio to keep speed. Of course, I made sure to apply the appropriate safety gear, complete with knee pads and brace to stave off another injury and helmet, since my head is a pretty important part of me. I was no stranger to the elements of staying safe when trying a new sport.

Being on the board was exhilarating. I carved up and down the street at a speed I wasn’t sure was even possible. Keeping my feet on the edge allowed for more of an ability to carve and take some nice, big turns and corners (because I was no where ready to take a short-turn just yet). As I grew more comfortable and confident on the board, I was hooked within two hours of riding for the first time.

If I can get on a longboard and be comfortable, I encourage anyone and everyone to give it a try. Not only is it beneficial to your health and can get you to shorter distances faster than walking, it is also a fun recreational experience – as long as you have the right safety gear.

Get out there and longboard!

– Amber Bordun


Why Longboards Will Save Your Company

Save over $1,000 dollars or more per employee, by investing $50 per employee. 

First and foremost, I have been in the longboard business for over a year now and I must say: it’s competitive niche. I’ve tracked over 76 companies involved in the longboard trade. With thousands of options and people are missing the point.

Why Consider Longboards for your Team?

Rarely discussed are the corporate/organization benefits of longboards.

What affect does longboarding have on your business?

1. Health. Companies with longboarders as employees are literally healthier. There’s no other way around the fact that longboarding contributes to health in 2 ways. First, longboarding encourages us to use a less energy intensive form of transportation, that has the dual benefit of providing exercise.

But wait, isn’t walking more cost-effective than longboarding?

Absolutely not. Think about it- wheels versus feet. While it does take some energy to manufacturer, distribute and market longboards, and it takes energy to use them, there is a payback, because of 3 main factors.

Time spent in transportation – This is an easy one. Longboarding is about 6 times faster than walking. You probably walk most everywhere if you live downtown. Count up the trips per day. Estimate the time per trip. Multiply by the amount of days you leave the house. The fact is, if you use public transportation, you typically have 4 independent period of walking.

A 1-destination trip by transit = 4 walks:

Home Transit Hub Destination Transit Hub Home.

Now, that’s assuming you aren’t a student travelling between multiple classes, in which case you’d likely have upwards of 10+ trips per day           . While each trip may only account for a couple minutes or more, your walking adds up.  By longboarding, you reduce the total surface contact with the ground (and total friction), allowing you to go farther with the same amount of energy. On hot days, you spend less time in the sun, because your total trip time is lowered. Not to mention, you catch a breeze, rather than a sunburn.

 →Home Transit Hub  → Destination → Transit Hub Home . If in normally take you 6 minutes to walk, it will take you 1 to longboard. 

The fact that you’re exercising is actually an added bonus. If you currently get your work out fix elsewhere, serious consider combining transit and fitness. It’s a matter of killing two birds with one stone, so to speak.

1.B. Abs. We all want them. There’s a fitness industry with all kinds of products you’ll rarely use or bother to take out of storage. On a longboard, you can literally get places with your abs, using a move called “Pumping” the longboard. Basically, what you do is fix you feet in place, and try to twist the board around an imaginary center point in the middle of the longboard, while moving in a forward trajectory. If you’re twisting around the center point, your front leg will be applying pressure in the opposite direction as you back foot. Keep that in mind when trying to pump. Your aim should be to create a wave around your direction.

2. Energy. Healthier employees are more productive because they have more energy. They don’t need to turn to stimulants such as coffee or cola, which drain your body of vitamins. I think the evidence is conclusive – living an active livestyle increase your lifespan. It fights depression. It builds self esteem. These qualities in any individual directly translate to our ability to tackle problems in our work and personal life.

3. Sleep. Employees who longboard to get to work have more time to sleep in. Sleep is a wonder drug. It improve productivity, friendliness, and our ability to cope with difficult situations.

4. Stellar R.O.I. Longboards have an extremly high economic payback (ROI). If you value your time, compare the time you save with the base price of a longboard. I save roughly 300 hours per year, or about $9000 worth of time at $30/hour. Now, that time won’t literally turn into $9000, however, with an extra 300 hours at your disposal, it could turn into a whole lot more. When you factor in the cost of health-care in many regions, this really is a small price to pay for preventative care. Heart surgery, liposuction, and many other therapies are expensive for both the patient, the insurance provider and the company paying the premiums. Preventative care will likely be cheaper by a factor of 50 or more as employees age without exercise.

Productivity Gains: $1,000 – $10,000 per year

Time Gains: 50 – 500+  hours per year

Incentive Gains: (Varies)

Health Gains: ($2,000 – $20,000 over a decade)

Morale Gains: (Intangible)

There are many more benefits to longboarding which you many value in dollars, such as creating a ‘fun’ or ‘youthful’ work culture, attracting new recruits. Longboards are a great way to target specific demographics for lifestyle products.

5. Incentives. Longboards can incentivize your team to hit a sales target, a development target, a fundraising target, or any other explicit goal you want to set. Instead of a gift-card, why not give a product that delivers long-term benefit for the organization and the individual.

6. Personal/Corporate Expression. Longboards, like fashion, give us another medium to express ourselves. Designs are fully customizable. Again, if used as a reward and incentive for your team, this can do wonders to morale. Corporate or organizational branding is simply another potential benefit that won’t cost you much more, especially with your group discount.

7. Event Marketing. Longboards make excellent marketing tools! Do you want your brand reps to reach farther? Do you want them to interact with the public more actively? Longboards can help!

8. Operations. Eliminate bottlenecks! If you’re running a business that depends on a critical supply, sometimes you need to send a runner out to get that input. Reach a farther distance in a shorter period of time.

9. Human Resources. Longboards make great incentives for recruiting your dream team. Non-cash incentives are intrinsically worth more, because the perceived benefit is a multiple of the unit cost to your organization.

10. Email me at Tell me a little bit about your organization, and I’d be happy to put together a proposal. As the owner and manager of, I will put together a proposal for your organization that will SAVE you a WAD of Cash$$$ !